Every year, the students in the IDEA (Illustration and Design) program at Capilano University take on the big task of managing the art projects to raise funds to support their learning and continued cultural enrichment. I know it’s a huge project, and a lot of work, cuz I went through it too. Though it seems that it gets bigger and bigger every year, so I can’t imagine what the students are going through in trying to push this project through.
The ‘Reflections’ project started off small when the program started out. Each student painted a iconic scenery of Lower Mainland, mostly in the Vancouver area. The paintings were scanned and produced into calendars. Both the original paintings and calendars were sold to raise funds.
As the program grew bigger, and the project picked up in the local media, retail and residents, so did the project. We started producing greeting cards, buttons, and other original paintings. It was a lot of work, but I did learn quite a bit from the experience, from painting, marketing, producing merchandise, printing, online stores, social media and so on.. so it was a valuable project.
Check out their promotional video on Youtube here.
2 packs of four cards featuring holiday sweet treat illustrations by Soobin L| 8 cards | blank inside | $20
Reflections 2013 Calendar featuring the Reflections paintings by the Capilano University students in the IDEA prorgram